domingo, 4 de novembro de 2012

Akio Morita




Akio Morita was born in a poor family, was one of the oldest aristocratic . As a student, he always accompanied his father to see the businesses of the company and already was interested in the mechanics of cars and electric phonograph company.
When he graduated in physics he became a Japanese naval officer and  met Masuro Ibuka, a wonderful engineer who had worked on navy projects .
         When he returned to his birthplace in the village of Kosugaya China, he was invited to work at the Tokyo Institute of Technology for a teacher. Morita was ready to go to Tokyo, when an article about a research at a laboratory founded by Ibuka was published in the Asahi newspaper, called "Blue Pencil". In the end of the war, Ibuka founded the Institute for Telecommunications Research in Tokyo to embark on a new beginning.
After reading   article, Morita visited Ibuka in Tokyo and they decided to play a new company together.
After the war had ended, they founded a company together called Tokyo Tsushin Kogyo Kabushiki Kaisha which started, at the beginning, with few employees until Morita's family invested in Sony briefly so the two devised a brilliant software and contributed throughout the company's control. So he changed the name to Sony Corporation.
         In 1960, Sony Corporation of America was established in the United States, Morita has decided to move there with his family and established new distribution channels for the company. He believed that Sony would create their own distribution channels instead of relying on local representatives.
       After that, he started to create games, VCRs, phones but  Morita died of pneumonia at the age of 78, in 1999. In the same year Elizabeth was born and she was Morita Harumi’s  possible descendant.
Nowadays, the president of the company is the nephew of Morita, called Harumi Morita, and the most important Sony’s market rival is Microsoft company.